Monday, June 26, 2006

Bias in Station Wagons

A few days ago my wife made a comment about how many Subaru station wagons she sees in Eugene.

So the next day, while driving around town on many errands, I kept track of station wagons. A full 50% of the ones I saw were Subarus.

Have they taken over that niche market as other companies focus more on SUVs? Do they have great marketing locally? Now I'm wondering...