The website mentioned in the President's speech is a great idea. A simple message of encouragement is meaningful to our troops on the day America celebrates freedom. Accumulating thousands of messages shows that people appreciate the individuals whose courage and sweat advances freedom (irregardless of approving of the anything bigger than an individual's bravery and toil).
But the website seems oddly primitive. It is counting total messages, not the number of messages from distinct IP addresses. And I would expect it's welcome page to show a random message and response from a soldier instead of merely a single chosen token response from a soldier. And the lapel pin ordering is cheesy: why add a marketing gimmick to a site otherwise aimed at reminding soldiers that they are appreciated?